A few days ago I received an SMS as follows -
"Bull Run Restaurant guarantees your meal in 2008, despite load shedding, as we are backed up by a generator"
There are several points to note about this :
1. I'm vegetarian and I get an SMS from what can only be a steak house type of establishment.
2. They really should have had someone check the english used in the message. Even I, and this is really the pot calling the kettle black, can see that maybe it needs some work.
3. The restaurant is pretty progressive in using technology to keep in contact with its customers.
4. Having a generator is becoming a competitive advantage in South Africa.
Saturday, January 19, 2008
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